Another Car, Another Social Media Marketing Campaign
Nissan has launched a marketing campaign for its Cube that incorporates Cube-themed iPhone apps, games, videos and ringtones to prove just how hip it is to be square.
The Cube Mobile Hub site gives Cube owners and enthusiasts the chance to bond over a car that Nissan says is designed for interacting, all while disengaged from the real world, poking away at a tiny cellphone screen.It’s yet another example of automakers using social networking to sell their cars, and it comes on the heels of similar campaigns by Ford and Honda. Honda recently launched a microsite where people can virtually drive the new Insight and learn more about the dirt-cheap hybrid.
Nissan is hoping that the mobile site will convince potential buyers that the slab-sided subcompact is just as essential to the mobile lifestyle as text messages, Twitter and Facebook. “We envision owners using their Cubes as one of their essential mobile devices, connecting with friends, sharing music and sharing fun,” Nissan marketing exec Christian Meunier said in a statement.
