Win Achievement Points For Every 'To Do List" Task Completed On the Dunnit! iPhone App

The humble To Do list has been updated, with the Dunnit! iPhone app using gaming-style achievement points for every task completed. Sure beats scribbling on the back of an envelope I guess, though it'd be better if they translated into redeemable points.

Having some sort of incentive to tick off every task on the list would definitely make me more pro-active, especially if you could translate them into iTunes gift cards or something. Though at $4.99 a download, the developer Runloop would have to be raking in a lot of downloads for that to make financial sense.

Dunnit! lets you compete against friends who also use the iPhone app, and you can tweet your results to your followers—if you dare. [iTunes via Mobile-Ent]

This is awesome. More info at: http://www.musion.co.uk/

"Stanley Kubrick allowed his then-17-year-old daughter, Vivian, to make a documentary about the production of THE SHINING. Originally for the British television show BBC Arena, the documentary offers rare insight into the shooting process of a Kubrick film."

Loving this.

Created by Donato Sansone with a soundtrack by Enrico Ascoli

Great experimental work from Evan Roth.

The Influenced: Social Media, Search and the Interplay of Consideration and Consumption 

A study announced today by GroupM Search, comScore and M80, exploring the interplay of search marketing and social media, reveals the dramatic correlation influenced discovery of brands through social media has with search behavior, including more lower-funnel searches and increased paid search click-through-rates (CTR).

The study,“The Influenced: Social Media, Search and the Interplay of Consideration and Consumption,” explored the correlation between social media exposure and search behavior across different verticals, including automotive, consumer packaged goods and telecommunications.

Key findings include:

- Consumers exposed to a brand’s influenced social media and paid search are 2.8x more likely to search for that brand’s products

- There was a 50% CTR increase in paid search when consumers were exposed to both influenced social media and paid search

- There was a 42-point lift in searcher penetration around brand product terms when consumers were exposed to both influenced social media and paid search compared to paid alone

What the study tells us is bigger than correlation, making the topic at large, Discovery. We’ve learned how internet users discover and engage with brands in social media and how that discovery influences search behavior. The findings help us to better understand how the intent expressed by consumers via search is established through social media exposure and the interplay between the two channels.

Of note, it further validates our view that generating upper-funnel awareness and influencing consideration through influenced social media (social media leveraged by a brand advertiser) can produce better down-the-funnel performance with paid media, such as paid search. In our white paper, we expand on the findings and address the value of the synergy between paid, owned and earned media. Additionally, we address the state of media today, challenges advertisers face, and introduce the discussion of Media Delivery and Media Discovery and the new thinking we must consider in making maximizing engagement that drives lower-funnel activity.