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Mapping the future

Bearing in mind that Flickr have begun to map out whole swathes of the world:
http://code.flickr.com/blog/2008/10/30/the-shape-of-alpha/

This is awesome:
http://johanneskopf.de/publications/deep_photo/

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Filed under  //   brainfood   flickr   images   maps  
Posted June 9, 2009
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"Turns out Twitter was rubbish"

via youtube.com

I came across this on hexachordal's (Tom Milson) YouTube channel. He's 19yrs old and has created an 8-bit tune using his Game Boy - clever.

When you get conversations on DailyBooth like this one, I think he might be on to something.

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Filed under  //   brainfood   twitter  
Posted June 6, 2009
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URL shortening and why it's important to brands


Links are the lifeblood of the internet.

Social media tools such as Twitter and Facebook are giving people the power to 'spread' content that they like and that they think their friends and followers will like.
Because of the 140 character constraint, links to content invariably are fed into url shortening solutions. There are over 100 such solutions online right now.

URL shorteners are very simple, they take a url such as:

http://inside.nike.com/blogs/nikefootball-en_GB/2009/05/20/razor-sharp
and shorten it to become something like this:
http://nike.com/u/2/a (this doesn't work by the way)

The benefits are huge:

It enables you to take your brand into these areas (e.g. http://nike.com/ and not http://tinyurl.com/) - This is free advertising.
It increases trust and click-through rates. e.g. You know that clicking on it will take you to something to do with nike.
It enables you to track where and how people are finding your content by ensuring you're adding the necessary meta data and tracking info to the links you are shortening.

One way to try this out in a cost effective way is by using http://awe.sm. For $99 a year you get 10,000 unique urls a month, all tracked by Google Analytics and customisable by you.

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Filed under  //   brainfood  
Posted May 26, 2009
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